How smiles returned to Oxford's independant traders
We were approached by Oxford City Council to create a campaign to help increase footfall and trade, in one of our favourite cultural and retail venues – the Covered Market Oxford.
The Market dates back to the 1770’s and has a long, varied and interesting heritage. Unfortunately, due to footfall falling and the development of other large, modern retail centres – business was severely down.
Some of the businesses in the covered market have passed through many generations of Oxford families.
The campaign reminded viewers that Christmas shopping could be a fun and festive family experience. It did this by capturing moving portraits of proud family owned businesses – harking back to an era before big retail brands. Christmas is about connection.
Seen by over 1 Million resulting in a 40% increase in footfall*
*Based on analysis by Oxford City Council Communications Team 2019.